Saturday, May 28, 2016

Monthly Review: May

June is nigh. Graduate Fashion Week, men’s fashion week and resort are impending. It’s time to review the month of May.

In an intelligent move, Alexander Wang has decided to fold Resort 2017 into his Spring 2017 ready-to-wear collection. As someone who is against the ‘see now, buy now’ movement, I find Wang’s move to be particularly palatable. The idea to present resort means that the customer will get a sneak peak closer to November, when resort traditionally hits shelves. 

In other news, Instagram recently radically changed their layout, controversially. Personally, I prefer the older look, and also the introduction of the algorithm, which pushes images that you Instagram actually thinks your interested in, annoys me. However, I am eager to see how this all unfolds and how brands continue to optimise their Instagram presence and how they engage with it. The Business of Fashion ran an article on how it will impact brands and influencers. Influencers will most likely remain unscathed as their brand deals are spread across multiple social platforms. Blogger and consultant Margaret Zhang offered extremely interesting insight in the piece. 

More designers are stepping down from positions at labels. Danielle Sherman is leaving Edun, Massimiliano Giornetti has departed Salvatore Ferragamo, Alessandra Facchinetti from Tod’s. Meanwhile, Scottish designer Jonathan Saunders has been appointed the chief creative officer at Diane von Furstenberg. After shuttering his own label last year, I had a feeling that he would show up somewhere in the second six months (my prediction was Dior; a house still, sadly, vacant). Despite it not being the Dior job, I’m overjoyed to see Saunders in the industry no matter to what extent it is.

Alexander Wang Jumps on ‘See Now, Buy Now Bandwagon -

Tod’s Creative Director, Alessandra Facchinetti, Steps Down -

Jonathan Saunders Joins Diane von Furstenberg as Chief Creative Officer -

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