Models circled the hardwood floors, a smartphone in hand, photographing guests photographing them. How meta? The idea was to turn the mirror on society (specifically, fashion show goers) and highlight their overuse of social media. Hauntingly, they walked extremely close to audience members and stared intently at the person behind the phone, thus ruining their picture. I even watched one model approach a woman saying “you need to eat something.” Slightly controversial, but designed to depict the vicious comment sections on social media.
With a highly interesting, amusing interactive presentation, did the clothes live up? Yes, and no. On one hand, they were well made and evoked the theme. Geometric details trapped inside tonal panelling, symbolising humanities preoccupation, undying obsession and entrapment by social media. Like social media, they functioned smoothly. There was an oomph lacking in many of the pieces. Also, to their discredit, the presentation outshone the clothes. It was suitable for an art festival, and I’m sure it would be as lauded there. The audience were enthralled.
In my earlier years of fashion blogging, I applauded social media moments. As I’ve matured, so have my tastes and expectations. I’m largely disinterested by them, and I attempt to solely focus on the clothing. I couldn’t help but offer my two cents on this brilliant presentation. As aforementioned, it’s fit for an art fair; the clothes, however, need some tweaking, but soon they’ll follow. No pun intended.
All images are my own