The street is not superficially important to Kocher. She’s genuinely inspired by the people she’s surrounded by. References to street art, the people she meets permeate her collections. “My vision is closely linked to the world that surrounds me,” she tells Yahoo. What a clearly expressed representation of the world. Models came in various shapes and sizes, genders and ages and races. Other brands still fail to tap into this. “I work in a way that means my clothes can adapt to very different personalities. I don’t create designs with anyone particular in mind.” Whether that means Karly Loyce in a printed blouse and light-wash denims, or an unknown woman with a neck tattoo in a fur coat, wool trousers and a white tee.
Her curated mix of essentials include a sporty hoodie-cum-parka, multimedia blouses, wool trousers, coats spurting multicoloured feathers, printed patchwork blouses, beaded dresses, a sequin top with a feathered hem, oversized t-shirts. The pieces that women are demanding are ticked off this checklist. She also has a pleasant lineup of accessories—handbags, jewellery.
Koché presents a democratic format of the fashion show (Chanel experimented with that this season too). Every guest had a vantage point, they all stood, in an enclosed area in the city centre of Paris. Kocher understands the importance of image-making. Images of the presentation ricocheted across Instagram and the Twittersphere. The world seems to be taking notice too. Like the aforementioned Y/Project, Kocher’s label was shortlisted and announced as a finalist for the prestigious €300,000 LVMH Prize. As you probably know, past victors are Thomas Tait and Marques’Almeida. Kocher has stiff competition but equipped with fearlessness and gusto, she has a fat chance of taking home the prize.