With New York Fashion Week concluding today the international fashion pack will descend upon London for London Fashion Week. I too will be making the trip, an hour across the pond, or a puddle in my case. I rejoice every February and September for the five day long affair. Creativity bulges from every season during the five different scheduled events during the period. There’s the official BFC schedule, and the digital schedule, the Fashion Scout programme, the ON/OFF diary and of course off-off schedule events.
The official BFC LFW schedule is always exciting. Seeds are planted each season for fruitful young designers who present their unique wares at the event, which will see £100 million orders placed. New designers this season you ask. Molly Goddard for one. She graduated Central Saint Martins BA course in 2012, and prematurely departed the MA course last year before present an off-off schedule presentation amidst the hectic Spring 2015 season. Molly’s funky tulle dresses are to die for. I’m excited to see what she has to present. Samantha McCoach’s brand Le Kilt is also presenting for the first time. Expect hip kilts from the label. Claire Barrow another designer who showcased the off-off schedule last season in a building down a dark alleyway in Marleybone. The University of Westminster grad is most likely to present a dystopian dream. I’m most excited to see Phoebe English present on Sunday evening at the BFC Presentation Space. Again I’m excited to see a fantastical and darkly whimsical outfits from the designer. The above three designers are all receiving NEWGEN sponsorship along with a couple of other labels.
We have to mourn the loss of a couple of designers from the official schedule this season. Many designers have taken a furlough from the fixtures this season. Richard Nicoll has decided to abstain to consolidate his business strategy, and also because of commercial pressures. This also defines the prominent question. Is fashion becoming too commercialised not allowing designers to create and follow their dreams due to increased pressures? Marios Schwab also opted out, instead choosing to present his collection presentation style (and it was great as usual). Maria Grachvogel who was absent from the diary for a year but was featured on the provisional schedule back in December. Once the final schedule was revealed she wasn’t to be seen. Hopefully these designers will return to the main schedule in September.
This season I have a good feeling about. In a day and age of technological advancements, Hunter Original, Topshop Unique, and Burberry Prorsum will all have immersive live presentations in stores and online, with media coverage excessive. Other live streams are offered by other platforms such as the official London Fashion Week website. Be sure to check back to see my coverage of LFW.