Fashion Scout: Mercedes Benz Kiev Fashion Days Showcase @ London Fashion Week
Fashion Scout
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Mercedes-Benz
Kiev Fashion Days celebrates 1 year at
London Fashion Week with a show of six best
designers from Ukraine
It’s been one year since Ukrainian designers first
showcased their collections during London Fashion Week. The first showcase took
place at the Fashion Scout London platform
and became a great tradition of cooperation. This time, six Ukrainian designers, Anna K, Lara Quint, Lera Leshchova, Krasilnikova, Paskal and Yasya Minochkina will present their AW14 collections on the Fashion Scout London
catwalk at 3 PM on Saturday, February 15th.
Freemasons’ Hall - the main Fashion Scout London
venue - will also host an exhibition of the
collections at the Presentation
space from 11AM till 6PM on Monday,
February 17th.
London Showcase at Fashion Scout launched
international careers of popular Ukrainian brands such as Anna K, Lera
Leshchova, Paskal and Yasya Minochkina. Two more emerging talents -
Krasilnikova and Lara Quint - will join the showcase after their brilliant
start at Fashion Scout Kiev.
Although protests have been
tormenting Ukraine since the government rejected a trade agreement with the EU
in November 2013, designers of the Mercedes-Benz Kiev Fashion Days (MBKFD) and
Fashion Scout Kiev have kept their focus on developing their brands
internationally, successfully operating on French, German and Asian markets.
Mercedes-Benz Kiev Fashion Days collections have been featured by prominent
international media, such as Vogue.co.uk, Vogue.it, Glamour.co.uk, L’Officiel
Italia, Marie Claire US and many others. The Guest Nation: Ukraine project at
Pitti Uomo in January 2014 opened the Italian market for Ukrainian designers,
bringing new contacts, new orders and more B2B experience.
Fashion Scout is widely known as an independent
platform for discovering new fashion designers. But the platform does not just
scout emerging brands to give them a chance to showcase at London Fashion Week,
it continues to nurture the talents and lead them to a point where they can
"stand on their own." On average, the company supports a brand for
its first 6 seasons to help build a sustainable business and get international
exposure. Over the past 14 seasons, Fashion Scout has helped a lot of talented
designers, among them - David Koma, Peter Pilotto, Felder Felder and Iris van
Herpen.
“Kiev's
showcase became a very important part of Fashion Scout as Ukrainian designers
show great progress in terms of international recognition and activity. They
show has great quality, organization and creativity. It is interesting to
support designers from Ukraine. After
the successful launch of Fashion Scout Kiev at Mercedes-Benz Kiev Fashion Days,
we discovered new talents and we are happy to present them now in London",
- Martyn Roberts comments on the global
rise of Ukrainian designers.
Ukrainian designers, after showcasing in London,
will present their collections during Mercedes-Benz Kiev Fashion Days, held in
Kiev from the 27th to the 30th of March 2014. Fashion Scout Kiev, an
international platform for designers from the East-European and Central-Asian
countries, will also open its doors for the visitors at Mercedes-Benz Kiev
Fashion Days. Part of the “Kiev Fashion Institute” educational program,
international fashion industry professionals will give special lectures and QA
sessions to share their experience.
” At the moment Kiev is utterly active, but
Mercedes-Benz Kiev Fashion Days and our designers have already been in Europe
for a long time. Fashion
is always one step forward, and we are following the trend. Since the very first season of Mercedes-Benz Kiev Fashion Days we
have aimed for the world fashion standards, and London showcase is a very good
proof to that. Seven seasons were sufficient to make the names of Ukrainian
designers recognizable worldwide - they are talked about, they are kept an eye
on. Very often I get letters from my friends from the fashion industry who show
a great deal of interest in current events in Ukraine and in the work of our
designers. . We have put Ukraine on the world’s fashion
map.. Fashion Scout project is one more proof to that.
I am immensely glad that so many designers are emerging and that each season we
discover even more. And we thank Martyn for that.”-
says about the upcoming event the creative director of Mercedes-Benz Kiev Fashion Days, Style.com
ambassador and NowFashion video director Daria
Shapovalova.
Anna K
Brand of the youngest Ukrainian designer Anna
Kolomoets, student of The Kyiv University of Fine Arts. Anna already showed 4
collections that were mentioned, among others, by Vogue Italy, vogue.co.uk and
L'Officiel Italia. The designer embodies girlish fantasies into dresses of silk
and chiffon that won her the Design It contest for SS14 season.
Anna K was a part of the Gueast Nation: Ukraine
project at Pitti Uomo, where the 'Fashion Circus' capsule collection of
T-shirts gained a lot of attention from buyers and press. http://anna-k-fashion.com
kolomoetsdesign@gmail.com
Krasilnikova
Krasilnikova brand was launched by a young
Ukrainian designer Irina Krasilnikova back in 2009. Bridging the romance,
elegance, style, and energy, her garments bring forth classic codes translated
into ultra-feminine silhouettes. After the show at Fashion Scout Kiev her SS14
collection appeared in Vogue.co.uk, Marie Claire US, Style.com, L’Officiel
Italia. Krasilnikova is known for her
craftsmanship and attention to detail, as she tries to interpret natural forms
and find new ways to accentuate the female figure. Krasilnikova’s clothing
has carved out a niche among Ukrainian fashionistas because of the
one-of-a-kind appeal of her dresses, skirts, tops and coats. The clothing is
recognized for its whimsical panache, with presence of both sophistication and
lightheartedness. With AW14 collection Krasilnikova will make her first steps
on the international fashion scene.
irina@krasilnikova.com.ua
Lara Quint
Lara Quint is a new brand founded by Lara
Tomashchuk, who debuted at Fashion Scout Kiev with her SS14 collection. Lara
studied fashion design in Kiev, and after graduation in 2011 interned several
times for Russian and Ukrainian brands. She launched her own womenswear brand,
focusing on clean cuts and volumes, juxtaposed against a play of prints,
textures and forms. An emphasis is put on artisanal handcraft that makes
plastic, wood and metal give new sense to the fabrics.
info@laraquint.com
Lera
Leshchova
Lera Leshchova is a young Ukrainian designer. Her
debut FW 2012 collection was presented at Mercedes-Benz Kiev Fashion Days.
Designer was one of the winners of the Design It contest in SS14, founded by
Fashion Scout Kiev and supported by Vogue Ukraine and Vogue Italia. Lera
Leshchova focuses on elegance, highlighting feminine silhouette in each look.
Pure, geometric lines and delicately organic draping are distinctive features
of Lera Leshchova's garments. The basis of her collections are always beautiful
dresses.
leraleshchova@mail.ru
Paskal
Julie Paskal creates garments with a distinct
attention to high-quality fabrics and clean silhouettes. 2 years after its
foundation, her brand PASKAL was featured in best fashion magazines, and Julie
was recently named as one of the most promising fashion designers in Eastern
Europe by Marie Claire (US). Julie Paskal studied architecture before launching
her own brand to focus solely on womenswear design. Now, PASKAL is known for
its' minimalistic, clean aesthetics that owe much to the rigours and precision
of modern architecture. Beauty derives from garment construction, and PASKAL’s
trademark laser-cut techniques and precise tailoring of exceptional quality.
info@paskalclothes.com
Yasya
Minochkina
Yasya Minochkina was born and raised in Ukraine.
After having fashion courses in Central Saint Martins and Royal Academy of Fine
Art she moved to Moscow and founded her namesake clothing brand. During FW 2012
season of Mercedes-Benz Kiev Fashion Days Minochkina presented her first runway
collection, and soon afterwards Vogue Italia featured the designer in the
magazine's Vogue Talents special issue. Yasya Minochkina presents an essential
yet edgy wardrobe for every day life, anchored in the European spirit of
comfortable elegance. Working on her AW14 collection, Yasya Minochkina was
thinking about modern feminist girls who balance between their favorite work
and family.
press@yasyaminochkina.com
* I was asked to post this press release on my blog. I am not being paid to do so.