Tuesday, September 24, 2013

• Zoë Jordan • S/S14 •

Zoe Jordan recently did a 'Do it Like a Doodle' competition on the brands Twitter account. If you're wondering how she chose the topic look no further than her softly hued Spring 2014 collection which featured black and white doodles.
For Fall 2013 it was all about bold colours and Prince of Wales checks but this season it was the opposite. Soft spring-like colours of rosy pink, red, pale blue, white and grey. 
The pink leather jacket with zipper details was one of my favourite looks. Softyet so edgy. That's what I love about London designers. No matter how soft and celestial their clothes look there is still a cool edginess behind them. The Zoe Jordan girl for example is girly but yet edgy and not to be messed with.

White platform wedges with pink and red insoles were worn by statuesque models looking absolutely amazing with barely there make-up and chic hairstyles. 

Another great flaw free collection from former architecture student Zoe Jordan. What's not to love about her designs. 

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